Services & Pricing
Hand-Coded
Web Design &
Automation
Custom-built landing pages, multi-page sites, CRM systems, and analytics dashboards. No templates, no page-builder bloat — just thoughtful, hand-coded work.
Every site is hand-coded from the ground up — no off-the-shelf templates, no drag-and-drop themes. That means faster load times, full design control, accessibility you can stand behind, and a codebase that doesn’t crumble after one plugin update.
Pricing is transparent and fixed by package. No hourly billing, no surprise invoices. Every project includes the strategic discovery needed to scope it correctly before work begins, and every package comes with a defined revision process so nobody is guessing what’s included.
If your project doesn’t fit neatly into a tier below, reach out for a custom quote. Pricing reflects standard scope; complexity or expanded scope will be quoted separately.
Why Hand-Coded
The difference between a website and a system that works.
Templated sites get you online. Hand-coded sites build a foundation you can grow on. Here’s what custom buys you that templates can’t.
Performance That Converts
No bloated theme code, no unused CSS, no plugin overhead. Pages load 2–3× faster, which directly impacts SEO ranking and conversion rate.
A Real Content System
Every section is editable through a clean admin form — not by digging through page-builder layouts. Your team can update copy without touching design.
Accessibility by Default
Hand-coded markup is built to standards — semantic HTML, keyboard navigation, screen-reader support. Templates often fail basic ADA checks.
A Codebase That Lasts
Page builders break when WordPress updates. Hand-coded sites keep working. Five years from now, your site will still load — and still be editable.
Three tiers, all custom-built — single landing page, full marketing site, or complex application. Every package is hand-coded HTML, CSS, and JavaScript built around your brand, not a theme library.
Most Popular · Single Page
Landing Page
$5,500
A high-conversion single-page build — hand-coded, fully custom, optimized for performance and lead capture.
What’s Included
- Hand-coded HTML, CSS, and JavaScript (no page-builder bloat)
- Fully custom design — every element tailored to your brand
- Editable content system — clean admin forms, no page-builder layouts to wrestle with
- Advanced form automations (lead notifications, routing)
- CRM integration (Google Sheets, Zoho, Airtable, or custom)
- Analytics & Search Console configuration
- Performance-optimized (Lighthouse 90+ targets)
- Mobile-responsive with refined interaction design
- Complete SEO setup (meta, schema, sitemap, OG tags)
- SSL, backups, and security hardening
- Handoff documentation for your team
- 30 days of post-launch support
Tools & Licenses Included
- ACF Pro
- Premium Hosting Setup
- SSL Certificate
- Daily Backups
- Security Hardening
Professional-grade tooling baked into the project — no separate license fees on your end during the build.
Scope & Process
- Collaborative design process — mood boards, design reviews, and iterative refinement
- Three checkpoint meetings: discovery, design approval, pre-launch review
- Two rounds of design revisions included
- 4–6 week turnaround from approved discovery
Multi-Page · 5 Pages
Marketing Site
$9,500
A complete custom marketing site — same premium craft as the Landing Page, extended across a full 5-page architecture.
What’s Included
- Everything in the Landing Page tier
- 5 fully custom-designed pages (Home, About, Services, Contact, plus one)
- Consistent custom design system across all pages
- Reusable component architecture (sections, cards, CTAs)
- Advanced CRM integration & lead routing
- Page-by-page SEO optimization
- Rich schema markup (Organization, Services, LocalBusiness, etc.)
- Performance optimization across every page
- Client training session (1 hour video)
- 60 days of post-launch support
Tools & Licenses Included
- ACF Pro
- Premium Hosting Setup
- SSL Certificate
- Daily Backups
- Security Hardening
- Performance Monitoring
- Spam Protection
All professional licenses and tooling baked into the project cost.
Scope & Process
- Full collaborative design process
- Four checkpoint meetings: discovery, design approval, mid-build review, pre-launch
- Two rounds of design revisions included plus copy refinement
- 6–8 week turnaround from approved discovery
Custom · Scoped Engagement
Full Custom Build
$15,000+ starting
For complex projects — e-commerce, membership sites, custom web apps, or anything beyond a standard 5-page architecture.
What’s Included
- Full discovery and scoping phase
- Custom architecture tailored to your use case
- All features from the Marketing Site tier
- Additional pages, features, and integrations as scoped
- May include: e-commerce, booking systems, member portals, API integrations, custom web apps
- Dedicated project timeline and milestones defined during scoping
- 90 days of post-launch support
- Priority response on bugs
Tools & Licenses Included
- ACF Pro
- Premium Hosting Setup
- SSL Certificate
- Daily Backups
- Security Hardening
- Performance Monitoring
- Spam Protection
- Premium Plugins (as scoped)
All commercial licenses for project-specific tooling included in scoping.
Scope & Process
- Requires a paid discovery session to scope accurately — final quote issued after scoping
- Scoping session: $500 (credited toward final project if awarded)
- Timeline varies by scope (typically 8–16 weeks)
A beautiful website without a system behind it is just marketing collateral. These packages turn your site into a lead-generating, data-driven engine.
Starter · Lightweight
Simple CRM Setup
$2,000
Google Sheets or Zoho Bigin configured as a lightweight CRM with basic automations.
What’s Included
- Form-to-sheet automation for all site forms
- Lead categorization and labeling
- Basic workflow automations (auto-tagging, assignment)
- Sheet-based dashboard view
- Zoho Bigin alternative setup (client’s choice)
- Quick training walkthrough
Scope & Process
- Best paired with the Landing Page tier
- 2–3 week delivery
Advanced · Automated
Advanced CRM & Automations
$4,500
The flagship CRM build — lead notifications, spam protection, multi-source routing.
What’s Included
- Everything in Simple CRM Setup
- Google Apps Script or Zapier/Make automation layer
- Priority-based email notifications to stakeholders
- Multi-layer spam protection (honeypot, rate limiting, pattern detection)
- Lead source tracking and attribution
- Automatic data sanitization and validation
- Reply-to email routing for quick response workflows
- CRM handoff documentation for your team
Scope & Process
- Best paired with Marketing Site or Full Custom Build tiers
- 3–4 week delivery
Custom · Full Build
Custom CRM Build
$7,500+ starting
Purpose-built CRM for your workflow — when off-the-shelf tools won’t fit.
What’s Included
- Full discovery to map your sales process
- Custom data architecture (Airtable, Notion, or custom DB)
- Advanced automation workflows
- Role-based access and team views
- Multi-stage pipeline with custom statuses
- Integrated reporting and forecasting
- Training for your team
Scope & Process
- Requires discovery call for accurate scoping
- Scoping session: $500 (credited if awarded)
- Timeline varies (typically 4–8 weeks)
Analytics without dashboards is noise. These services turn raw data into clear, actionable reporting.
| Add-On | Price | What It Includes |
|---|---|---|
|
Analytics & Search Console Setup
Standard setup across all common platforms
|
$1,500 | Google Analytics 4, Search Console verification, sitemap submission, conversion tracking |
|
Airtable Dashboard (Starter)
Up to 3 tables, standard views
|
$4,500 | Custom Airtable base with reporting views, automations, and linked record architecture |
|
Airtable Dashboard (Pro)
Up to 8 tables, interface pages, sync blocks
|
$8,000 | Advanced multi-table architecture, interfaces, automations, custom scripts |
|
Airtable Dashboard (Enterprise)
Custom-scoped; quote after discovery
|
$12,000+ | Full workflow platform — scripts, multi-user permissions, external integrations |
| Add-On | Price | What It Includes |
|---|---|---|
|
Additional Page
Fully designed and coded to match the system
|
$1,500 | Extra page added to a Marketing Site or Full Custom Build |
|
Additional Custom Section
Hand-coded section added to existing page
|
$600 | One additional custom-designed section on any page |
|
Copywriting Per Page
Conversion-focused, partner-written
|
$500 | Conversion-focused copy by a partner copywriter |
|
Logo Design
Includes source files and brand guide
|
$1,200 | Custom logo design with 3 concept directions |
|
Ongoing Maintenance
Month-to-month, cancel anytime
|
$300/mo | Updates, backups monitoring, plugin updates, minor edits |
|
Rush Delivery (50% faster)
Subject to availability
|
+30% | Expedited timeline on any package |
Payment Terms
All projects use a three-installment structure — no full upfront payment required, no balloon payments at the end.
| Stage | Amount | Trigger |
|---|---|---|
| 1 | 33% Deposit | Signed proposal — kicks off discovery and design |
| 2 | 33% Midpoint | Design approval — unlocks build phase |
| 3 | 33% Final | Pre-launch review — released when site goes live |
Revisions & Scope
- Each tier includes two rounds of design revisions plus copy refinement.
- Changes outside the original scope are quoted as change orders before work continues.
- Revisions after final delivery are billed at the additional-section rate or quoted separately for larger requests.
- Post-launch support periods (30/60/90 days by tier) cover bug fixes and minor adjustments — not new features.
What’s Not Included
Unless explicitly added as a line item, the following are NOT included in package pricing:
- Domain registration & renewal fees (client-owned)
- Hosting fees (client-owned — recommendations provided)
- Third-party SaaS subscriptions (Zoho, Airtable, Google Workspace, etc.)
- Payment processor fees (Stripe, PayPal — processor takes their cut)
- Stock photography or licensed imagery
- Custom photography or video production
- Copywriting (available as an add-on)
- Logo design (available as an add-on)
- Ongoing maintenance after the included support period (available as an add-on)
Typical Project Timeline
| Phase | Duration | What Happens |
|---|---|---|
| Discovery | 1 week | Goals, audience, requirements, content audit |
| Design | 1–3 weeks | Mood boards, layouts, design approval |
| Build | 2–4 weeks | Development, integrations, iterative review |
| Launch | 1 week | Pre-launch QA, final revisions, deployment |
Ready to get started?
Every engagement begins with a free 30-minute discovery call. We’ll discuss your goals, confirm the right tier, and agree on scope before any commitment.